macro trend

2016 January 18

our macro trends provide pivotal thinking and creative inspiration for product development

Boundaries between the real and the virtual will become unrecognisable as the growing sophistication of technology weaves seamlessly into consumers’ lives and environments, gradually engaging them through multi-sensory retail concepts.

Advances in neuroscience now enable a deeper understanding of end user decision-making behaviours, whether in reaction to advertising or at the point of purchase, providing R&D and Marketing departments with validation for new product launches.

Post Digital explores this world of invisible technology, fluid interfaces and enhanced realities to guide brands into this ‘post-digital’ perspective.

If you would like to view our macro trend video and explore how the impact of new technologies on media and entertainment has a knock-on effect on brands, advertising and marketing, please get in touch -

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