our macro trends provide pivotal thinking and creative inspiration for product development
There is a new mind-set developing towards luxury brands across all consumer segments, from high end to mass market.
Young, prosperous consumers are creating a fresh and enriched standard for high-end brands based on reality, function, versatility and a lifestyle linked to the competitive pursuit of health and happiness.
A return to something pure and simple outlines new forms of elemental luxury, with fundamentals such as sleep, water and air shaping new products, services and behaviours.
New-Era Luxury explores these changing philosophies alongside emerging technologies to pinpoint opportunities for brands to reboot long-established values for the next generation.
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