macro trend

2016 January 22

our macro trends provide pivotal thinking and creative inspiration for product development

The definition of family remains the same but the concept is no longer easy to define as roles have evolved and relationships have changed. Today’s families come in many different sizes and forms with friendships gaining priority alongside the overhaul of motherhood.

Brands need to adapt to these changes in the home environment to provide solutions for compact living and flexible needs.

Modern Families enables brands to adapt by providing insights and guidance into the key concepts of community, togetherness and trust.

If you would like to view our macro trend video and explore how to create opportunities for your brand, please get in touch -

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