our macro trends provide pivotal thinking and creative inspiration for product development
There is a new generation of consumers who have been so habituated to austerity that they desire a truly emotional connection with brands. Get Real explores how to engage with those who are rejecting marketing and communication that promises a glorified life in favour of those offering an emotional and realistic connection.
Get Real delivers insights for brands to adapt to a world of curiosity and ‘in-the-moment’ attitudes that exist alongside an acceptance of human values of emotion and susceptibility.
Consider how to succeed with these post-aspirational consumers – whether exciting them emotionally, engaging through surprise and delight, involving them through insightful experiences that cultivate deeper relationships, or honing communications that truly reflect and enhance the everyday reality of their lives.
If you would like to view our macro trend video and explore how to create opportunities for your brand, please get in touch - firstname.lastname@example.org