design direction SS/17

2015 December 11


We believe all product categories are influenced by design trends. Our mood boards provide inspiration for colour, print and graphics as well as materials, finishes and form.

We hope these ever-evolving trends shape your packaging designs and make sure your product has impact and relevance at retail.

Our three directions for Spring Summer ’17 explore the opportunities that new materials and manufacturing technologies have to offer. Emotion and human connections are at the heart of ‘Sensuality’, ‘Fusion’ explores the dichotomy between organic and synthetic, whilst ‘Utility’ provides a new take on minimalism.

If you would like to understand how these directions could influence packaging in your category, please get in touch. 


sensuality - colour, pattern and graphics

This design direction is led by human connections and emotion anchored around serenity. As consumers continue to seek space and solitude, well being and contemplation remains meaningful. Sensorial products provide comfort in the everyday, organic materials are interwoven in designs that are meticulous in detail, pure and honest.

Download the mood boards which also include for inspiration for materials, finishes and form here.

Design Directions SS/17: Sensuality

File size: 13.01 MB

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