design direction AW 17/18

2016 June 15


We believe all product categories are influenced by design trends. Our mood boards provide inspiration for colour, print and graphics as well as materials, finishes and form.

We hope these ever-evolving trends shape your packaging designs and make sure your product has impact and relevance at retail.

Our three directions for Autumn Winter 17/18 explore emerging innovations and ideas across all aspects of design. 'Agility' puts the user experience at the centre of design and enhances consumer wellbeing. ‘Response’ sees data-driven designs focus on adapting established techniques and Conscious’ is powered by growing concerns over our impact on the planet.

If you would like to understand how these directions could influence packaging in your category, please get in touch. 


response - colour, pattern and graphics

Response sees data-driven designs focusing on adapting established techniques to advance strength, performance and enhance the consumer experience. New-era super materials facilitate responsive devices which visualise our emotions physically and virtually. Seamless engineering allows products to become more efficient and personalised for the user. Light plays a key role in this design direction, creating opportunities to energise, educate and relax.

Download the mood boards which also include inspiration for materials, finishes and form here.

Design Direction AW17/18: Response

File size: 5.82 MB

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