consumer concerns regarding environmental issues is driving widespread adoption of sustainable packaging solutions
Many consumers have adopted a green mindset. For them, a sustainable lifestyle is not a choice but a way of life. For others, sustainability is no longer a marginal issue. They recognize that helping the environment is something to be commended. Optimization for global brands can make a big difference to the environment and margins across the whole supply chain.
Sustainable packaging is predicted to rise to a market worth of $244bn by 2018 (Smithers Pira).
67% of US consumers consider sustainable packaging a priority when grocery shopping (Cone Communications).
Responding to consumer desire for a more sustainable future, recycling continues to be essential in creating packaging solutions that can be disposed of safely and more easily. Material innovations are key in creating new eco friendly alternatives.
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