Trends

smart and connected

2016 January 25

new technologies facilitate opportunities for brands to make their packaging and marketing material work harder

In a hyper-connected society consumers seamlessly integrate the use of multiple technologies into their lives and buying behaviour. 58% of consumers want to get product information in-store (IBM). Digital innovation moves towards a state where technology is invisible and interactionless

Interactive packaging facilitates opportunities to extend the consumer experience beyond the product itself.

Download this PDF to obtain a packaging overview and our industry perspective for the future.

pack perspectives: smart and connected

File size: 1.99 MB


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