new technologies facilitate opportunities for brands to make their packaging and marketing material work harder
In a hyper-connected society consumers seamlessly integrate the use of multiple technologies into their lives and buying behaviour. 58% of consumers want to get product information in-store (IBM). Digital innovation moves towards a state where technology is invisible and interactionless
Interactive packaging facilitates opportunities to extend the consumer experience beyond the product itself.
Download this PDF to obtain a packaging overview and our industry perspective for the future.
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