as consumers look for more human connections packaging needs to enhance the brand experience in order to facilitate deeper more collaborative relationships
People are social animals, and will forever enjoy coming together, making connections, collaborating and sharing experiences. Sensory applications enhance the packaging experience.
When brands appeal to more than 3 senses brand impact and consumer engagement can be increased by more than 70%.
New consumer needs create opportunities for packaging designs to increase convenience and improve the brand experience. The internet facilitates the sharing of ideas and communities more easily than ever before.
Download this PDF to obtain a packaging overview and our industry perspective for the future.
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