as consumer needs and lifestyles evolve, brands and designers rethink traditional packaging formats and processes
People of all ages and markets are constructing their own identities more freely than ever, as a result consumption patterns are no longer defined by ‘traditional’ demographic segments such as age, gender, location, income and households.
Time to throw out the old demographic models of consumer behaviour in search of new tribes.
New consumer needs create opportunities for packaging designs to increase convenience and relevance.
Download this PDF to obtain a packaging overview and our industry perspective for the future.
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