a sophisticated approach to personalisation is emerging which puts the function of packaging first
At the heart of each consumer’s ‘youniverse’ is the desire to express and be recognized for his/her individual tastes, personality and identity through consumption. The importance of being in control resonates with consumers who want to co-create products and influence new range development. New technologies combine with customizable design options (physically or digitally) to create an enhanced user experience.
Creative brands are using tactile treatments to create interest and enable consumers to get ‘hands-on’ with their packaging. New tech tools provide solutions for brands to hyper-personalize and customize products in order to engage with consumers’ changing needs and desires.
Download this PDF to obtain a packaging overview and our industry perspective for the future.
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