design directions SS/17

2015 November 12


We believe all product categories are influenced by design trends. Our mood boards provide inspiration for colour, print and graphics as well as materials, finishes and form.

We hope these ever-evolving trends shape your packaging designs and make sure your product has impact and relevance at retail.

Our three directions for Spring Summer ’17 explore the opportunities that new materials and manufacturing technologies have to offer. Emotion and human connections are at the heart of ‘Sensuality’, ‘Fusion’ explores the dichotomy between organic and synthetic, whilst ‘Utility’ provides a new take on minimalism.

If you would like to understand how these directions could influence packaging in your category, please get in touch. 


fusion - colour, pattern and graphics

A design direction that explores the boundaries between natural and manmade, connecting materials and production methods in new ways. Fusion amplifies nature and inspires a scientific approach to manufacturing. This hybrid approach provides flexibility as design, technology and science become increasingly entwined. The organics story provides a youthful edge which is forward-thinking and reactionary to the future.

Download the mood boards which also include inspiration for materials, finishes and form here.

Design Directions SS/17: Fusion

File size: 13.68 MB

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