design direction AW 17/18

2016 June 15


We believe all product categories are influenced by design trends. Our mood boards provide inspiration for colour, print and graphics as well as materials, finishes and form.

We hope these ever-evolving trends shape your packaging designs and make sure your product has impact and relevance at retail.

Our three directions for Autumn Winter 17/18 explore emerging innovations and ideas across all aspects of design. 'Agility' puts the user experience at the centre of design and enhances consumer wellbeing. 'Response' sees data-driven designs focus on adapting established techniques and 'Conscious' is powered by growing concerns over our impact on the planet.

If you would like to understand how these directions could influence packaging in your category, please get in touch.


conscious - colour, pattern and graphics

Conscious is powered by growing concerns over our impact on the planet. Heightened awareness regarding depleting resources brings a renewed look at repurposing natural materials. We see a rise in biodegradable materials used to facilitate guilt-free consumption. This design direction is underpinned by sustainable values about life and creating opportunities to reconnect with nature, products or services designed for reflection.

Download the mood boards which also include inspiration for materials, finishes and form here.

Design Direction AW17/18: Conscious

File size: 7.89 MB

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