design direction ss'18

2016 November 29


We believe all product categories are influenced by design trends. Our mood boards provide inspiration for colour, print and graphics as well as materials, finishes and form.

We hope these ever-evolving trends shape your packaging designs and make sure your product has impact and relevance at retail.

Our three directions for Spring Summer '18 explore emerging innovations and ideas across all aspects of design. 'Eco-engineered' products are designed with practicality and function front of mind. Ethical values are the starting point for new product development for this direction. 'Frictionless' simplifies both physical and digital interaction offering instant engagement to the senses. Colour, graphics and movement play an ingegral role to create a new visual literacy for connected technologies. 'Biomimetic' draws inspiration from nature and embraces responsive materials to create subtle products that are discreet and agile.

If you would like to understand how these directions could influence packaging in your category, please get in touch.


biomimetic - colour, pattern and graphics

Biomimetic explores the space between physical and geographical borders. This design direction, inspired by nature, embraces responsive materials to create subtle products that are discreet and agile. Design and engineering combine for seamless integration with the natural environment. Sophisticated surfaces offer new levels of concealment and opportunities to integrate interior and exterior domains creating borderless design solutions which protect and enhance wellbeing.

Download the mood boards which also include inspiration for materials, finishes and form here.


Design Direction SS'18: Biomimetic

File size: 3.28 MB

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