Trends

design direction AW18/19

2017 May 02

automation

We believe all product categories are influenced by design trends. Our mood boards provide inspiration for colour, print and graphics as well as materials, finishes and form.

We hope these ever-evolving trends shape your packaging designs and make sure your product has impact and relevance at retail.

Our three directions for Autumn Winter 18/19 explore emerging innovations and ideas across all aspects of design. 'Edited' products explore the rise and influence of the new manufactured craft, driven by a yearning for simplification, serenity and a reduced lifestyle. 'Automation'  focuses on the integral relationship between human and machine as the space between them continues to blur. This is a bio-scientific design approach with wide appeal for consumers young and old who desire products that aid independence and improve quality of life. 'Venerate' explores the desire for self-spirituality, a combination and need to blend beliefs and rituals from a wide perspective to create a personal culture, leading to an enhanced consumer connection.

If you would like to understand how these directions could influence packaging in your category, please get in touch.

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automation - colour, pattern and graphics

'Automation' focuses on the integral relationship between human and machine as the space between them continues to blur. Lifestyle choices bring an opportunity for intelligent technology to consider enhanced performance, integrated functionality and energy harvesting. Colour, graphics and form take their cues from the scientific and mathematical aspect of nature, blending the natural with the synthetic to produce almost a supernatural quality. This bio-scientific design approach has wide appeal for consumers young and old who desire products that aid independence and improve quality of life.

Download the mood boards which also include inspiration for materials, finishes and form here.

Design Direction AW18/19 - Automation

File size: 3.39 MB


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