Trends

design direction AW 17/18

2016 June 15

agility

We believe all product categories are influenced by design trends. Our mood boards provide inspiration for colour, print and graphics as well as materials, finishes and form.

We hope these ever-evolving trends shape your packaging designs and make sure your product has impact and relevance at retail.

Our three directions for Autumn Winter 17/18 explore emerging innovations and ideas across all aspects of design. 'Agility' puts the user experience at the centre of design and enhances consumer wellbeing. 'Response' sees data-driven designs focus on adapting established techniques and 'Conscious' is powered by growing concerns over our impact on the planet.

If you would like to understand how these directions could influence packaging in your category, please get in touch.

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agility - colour, pattern and graphics

Agility responds to the time-pressed consumers seeking convenient products that flex around their lifestyles, providing agile ways to live, work and play. Familiar products are refreshed to bring new appreciation to the mundane. Materials are reinterpreted with sophisticated colourways or finishes to add functionality. Digital interfaces become tactile and playful providing new cues for understanding technology, as smart and intuitive products are designed to fulfil several functions. Agility puts the user experience at the centre of design and enhances consumer wellbeing.

Download the mood boards which also include inspiration for materials, finishes and form here.

Design Direction AW17/18: Agility

File size: 2.58 MB


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