established in 2006, the recycle now brand is synonymous with driving positive changes in recycling behaviour
Recycle Now is a national brand trademarked by WRAP and enjoys high recognition and understanding across the UK. Now brand, the On-Pack Recycling Label scheme delivers a simple recycling message on packaging to help consumers.
The Recycle Now logo presents a clear call to action for consumers.
On-Pack Recycling Label (OPRL)
The label is based on the Recycle Now iconography made up of three core messages
- The packaging component
- Material type
- Recyclability status
Please download our guideline report for the full details
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