recycle now guidelines

2016 January 22

established in 2006, the recycle now brand is synonymous with driving positive changes in recycling behaviour

Recycle Now is a national brand trademarked by WRAP and enjoys high recognition and understanding across the UK. Now brand, the On-Pack Recycling Label scheme delivers a simple recycling message on packaging to help consumers.

The Recycle Now logo presents a clear call to action for consumers.


On-Pack Recycling Label (OPRL)

The label is based on the Recycle Now iconography made up of three core messages

  • The packaging component
  • Material type
  • Recyclability status

Please download our guideline report for the full details



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