what does the future of your packaging look like?
>< invites you to experience a discovery day!
During a full-day interactive session with a multi-disciplinary team of key stakeholders and decision makers from your company, we will identify new packaging opportunities and co-create the future strategy for your packaging.
At our offices in Brussels or at your premises, we will take you through a 4 phase journey:
- The bigger picture: what is the world going to look like in the future?
- How your packaging performs today? How does your product and packaging resonate with your brand promise and values?
- We project future packaging demands and opportunities, mid and long term.
- Together we identify specific focus areas for future packaging development
>< discovery day outputs
>< offers you a choice of 3 key themes:
Delighting shoppers and consumers
A thorough review of your packaging line-up for a specific product range/brand or category. Identifying opportunities to enhance your packaging touchpoints for the future. A unique inclusive approach, integrating product-consumer and retail packaging into one experience.
Ecommerce and beyond
We put a spotlight on omni-channel requirements & opportunities for your product and packaging strategy with specific focus on the e-commerce channel. In addition we will identify opportunities to ensure your packaging is fit for purpose to delight and reach out to more customers
Applying trends and technologies
We translate trends and technologies into future packaging propositions, exploring how technologies, (IoT, digital, materials, processes) are relevant to your product and packaging offer to improve customer engagement.
Deliverables on a >< discovery day:
- a deep dive into your brand
- insights applied to your future strategy
- internal alignment
- a future packaging roadmap
- initial packaging concept directions
interested to sign up for a >< discovery day?
Contact Flore Wouters at firstname.lastname@example.org