“biomimicry is an approach to innovation that seeks sustainable solutions to human challenges by emulating nature’s time-tested patterns and strategies.” biomimicry institute
Animals, plants, and microbes are the consummate engineers and millions of years of evolution has already addressed many of the world’s challenges and come up with ingenious solutions. Design has famously drawn upon nature for inspiration before; Velcro was inspired by the humble burr and whale fins inspired modern wind turbine fins. Historically designers looked to nature to conquer a specific design problem such as the high-speed trains in Japan that were creating disruptive sonic ‘claps’; by studying the beak structure and shape of the Kingfisher a nose cone was retro fitted to the trains eliminating the problem whilst saving energy.
In recent years however, biomimicry has become an industry in itself, with designers, engineers and architects actively seeking solutions in the natural world around them.
Nature provides amazing organic packaging solutions that offer great benefits. Inspired by nature the packaging industry continues to innovate and produce designs that improve moisture protection, safety, ease of use, material efficiency and a long shelf life.
As advances in technology and science combine we see new product and packaging opportunities that address wider issues of sustainability; these opportunities will drive customer engagement and foster loyalty creating competitive advantage.
Scientists are looking to biomimicry for answers to some huge problems and in the future solutions will be more interconnected and interdependent – like ecosystems. Nature shows us that ecosystems are self-cleaning and self-healing and by understanding how these work we can apply learnings to design and promote closed loop systems that promote sustainable living.
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