the ‘uberification’ of business shows no signs of slowing
Brands and retailers are finding it increasingly difficult to keep up with consumers’ increasing expectations for products and services. Rising expectations of service levels with regards to convenience and delivery are rewriting the rules and placing huge pressure on existing infrastructure and systems. Companies wanting to develop a meaningful competitive advantage are focusing on user-friendliness, value and experience. Brands are seeking ways to make it easier for consumers to receive their products how they want them and when they want them and this is facilitating all sorts of innovation.
Delivery company DPD UK launched Precise in 2016 which lets their key customers offer a highly personalised delivery service. Online fashion retailer ASOS was quick to offer it to their consumers through ‘ASOS Precise’ which allows consumers to decide exactly when they want their parcels delivered, and choose their own exact one-hour delivery slot on the day of their choosing.
photo courtesy of dpd
"Precise is another first for ASOS and a huge leap forward on our customer focused delivery proposition. Our customers love getting their deliveries quickly and tell us they want control and choice over how and when their parcels arrive. Precise gives them exactly that. Working with DPD allows us to keep improving the delivery experience for our customers and staying competitive in the marketplace." - Matt Rogers, ASOS
Consumers are so used to on-demand services that they now expect instant gratification and a seamless experience from the browsing experience right through to final delivery. As the speed and style of delivery changes the question of how to deliver a truly branded experience that is easy, affordable and convenient is forcing brands and retailers to look at how they can do things differently to meet the changing needs of future consumers.