squeeze & fresh

2016 May 03

fun fruit graphics brings interaction to juice cups

Backbone branding, an Armenian design company has created a fresh juice cup that clearly indicates which flavour you are buying through colourful graphic prints of fruit and fruit segments. As you drink your juice the fruit image is drained of colour until you have finished your drink and only an empty fruit remains!

The copyright of this concept belongs to Backbone Branding "ArtStep" LLC.


Squeeze & Fresh image courtesy of Backbone Branding

>< opinion

The idea is so simple but has real impact. It is engaging and amusing and is sure to surprise and delight consumers. In this increasingly tech-driven world it is easy to overlook a simple solution.

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