lucozade invites londoners to find their flow
image courtesy of Grey London http://grey.com/london/work/key/lz-find-your-flow/id/6233/
Lucozade Energy's Find Your Flow campaign aims to reposition the energy drink brand as an everyday life enhancer rather than a pick-me-up. As part of this campaign, samples were given out in the heart of London's west-end and busy transport networks were given the Find Your Flow make-over. Transport for London joined in to offer one lucky commuter a free Tube journey activated by a smart chip in the base of one of the Lucozade sample bottles.
"We are excited for Lucozade Energy to be able to launch this new campaign on the Tube," said Ashleigh Roberts, senior brand manager at Lucozade Energy, "In a city that's always on the go, we're giving Londoners an extra opportunity to get where they need to be in a fun and unique way."
image courtesy of grey london
Consumers are especially interested in products and brands that promise to enhance their busy lives and bring them energy in a meaningful way. Lucozade's Find Your Flow campaign highlights the role energy drinks can play in facilitating everyday life by reducing the stresses of daily activities such as commuting. The Transport for London / Lucozade link-up gives us a glimpse of what might be around the corner as brands seek meaningful partnerships to bring consumers everyday solutions facilitated by smart tech.