retail trend: christmas

2017 December 13

parisian department store printemps creates a spectacular christmas experience in-store

All our major European cities are ablaze with festive lights and displays as we head into December, and there is much excitement over the big Christmas displays. In Paris, Printemps has partnered with 6 companies including Citroen and Fendi to bring their Christmas story to life.  The 11 windows of the Boulevard Haussmann store tell the story of two children traveling on an iconic trip - Noël, l’Extraordinaire Voyage des Cadéaux - to discover and collect gifts from around the world.The store itself is decorated with over 160 Christmas trees and 30,000 baubles and invites shoppers to discover exclusive gifts on a voyage of discovery.


image courtesy of printemps

>< opinion

Shoppers still get very excited about the big department stores’ Christmas displays and are keen to share what they like on social media. This campaign by Printemps is a winner with a strong, original theme that carries through the store and around each department.

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