powerful designs

2016 June 21

schwarze eule launches three new flavours of energy drink

A matt black finish creates a high-impact design statement for German Energy drink Schwarze Eule.

In a category renowned for creativity with charismatic brands including Red Bull, Monster & Rockstar vying for attention on-shelf, it is sometimes difficult for smaller brands to stand-out at all. Schwarze Eule is taking ownership of matt black and customizes certain features of the brand design to reflect the ingredients. The result is strong and impactful.

Amongst their new edition drinks there is a striking limited edition can featuring the German national colours. This can designed by Rexam Germany is launched to coincide with the Euro 2016 football tourmament this summer and is clearly geared to appeal to patriotic football fans.

>< opinion

Some of the best examples of impactful marketing are not accredited to our mega brands but to the small, nimble challenger brands that see a niche and resonante with consumers. 

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