2016 August 31

sustainability starts with transparency

USA start-up fashion brand Outerknown has announced its commitment to sustainability and ethical responsibility with an unprecedented move to publish full details of their suppliers on their website. Consumers can look behind the scenes at their suppliers' factories as well access employment figures, production information and sourcing policies.

Unilever is engaged in a number of other water-saving initiatives across brands such as Lifebuoy, Lux, Dove and Omo and is helping communities across the globe make small changes to their everyday habits that have a positive impact on their lives.

By setting their standards incredibly high, Outerknown is establishing themselves as a company that shares consumers concerns about the future of the planet and is willing to invest heavily in identifying sustainable, responsible suppliers, materials and practices.

"We're committed to doing everything we can to minimize our impact on the environment and improve the conditions and quality of life in the communities where we live and work." Outerknown's Code of Conduct

As well as ensuring an ethical and sustainable supply chain, Outerknown uses ECONYL, a nylon fabric created from reclaimed fishing nets and other plastic waste and partners with Avery Dennison for the production of care labels made from recycled materials.


outerknown suppliers (courtesy of outerknown)

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Traditionally big businesses have focused on the front end, projecting an image to a passive audience whilst keeping suppliers under wraps.  Start-ups have the advantage of understanding the growing consumer need for brands to share their values and vision of the future.  A more open and collaborative approach builds trust into the brand from the outset and creates clear differentiation from the ‘sweat shop’ image of the bad old days.

#Sustainability. Read more about sustainability, how brands can attract a new generation of socially conscious smart consumers on our blog:

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