could your packaging be made of ocean plastic?
With 25% of the world’s plastic ending up in the oceans and dire warnings that by 2025 there will be more plastic in the ocean than fish (Ellen MacArthur Foundation EMF), there is a groundswell of consumer and commercial interest in tackling the problem and developing sustainable solutions.
In 2016 TerraCycle a company that offers free recycling programmes funded by brands, manufacturers, and retailers around the world, was given a challenge by Procter & Gamble to come up with a meaningful solution to beach and marine plastic. In response, TerraCycle initiated a programme to collect beach and marine plastic into central collection points where scientists eliminated contaminants, shredded, cleaned and then refined it into a high-quality, high-performance polymer. This polymer is being made into shampoo bottles.
“The bottles for shampoo brand Head & Shoulders, are made from 25% beach and ocean plastic, and P&G has committed to creating half a billion recycled-plastic bottles every year by 2018.” P&G: Davos 2017 World Economic Forum
image courtesy of proctor & gamble
Procter & Gamble has embarked upon an ambitious programme to clean up beaches and oceans and reuse the plastic waste in their shampoo packaging. This circular system is not only sustainable but demonstrates a true commitment to driving real change and allows consumers to make sustainable choices.