an exclusive ecommerce packaging webinar
A Step-by-Step Guide to Getting your Ecommerce Packaging Right from the Start
Date: July 18, 2017
Time: 11:00 AM PDT | 2:00 PM EDT
Duration: 45 minutes
Ecommerce is growing at 10% a year! Is your packaging department ready? The scale and speed of changing requirements is staggering: Different stock-keeping units (SKUs) for multiple distribution channels. Return logistics. “Unboxing” videos. The list continues. Getting it all right can’t happen overnight, but where do you even start?
Webinar deliverables: Learn leading strategies for building your ecommerce packaging plan based on where you are today, where you can be tomorrow, and where you aspire to be in the future, so you can create packaging that delights your customers whilst still optimizing your logistics.
During this free 45-minute webcast, we’ll guide you through:
- assessing how your packaging moves through current distribution channels;
- understanding constraints of future distribution channels;
- defining levels of performance and how to test your packaging accordingly;
- designing for logistics automation requirements.
Sign up now to learn how you can lay the foundation for your brand’s success with ecommerce packaging.
Michael Gorges has been working with brands and retailers in the global packaging market for 25 years, with specific expertise in logistics and packaging in China.
Laura Flanigan has 15 years of consulting experience working with consumer goods companies and retailers to generate business value through the execution of strategies and programs to improve brands and reduce costs through enhanced environmental performance management.
Lisa Pierce started her packaging media career in 1982 and stays active in the industry as a frequent judge and speaker.