colour trend: pantone colour of the year 2018

2018 January 03

pantone’s 2018 colour of the year has been announced as ultra violet

Pantone’s colours of the year capture a sense of what is happening in the world and where brands and designers can draw some inspiration for the coming year to reflect the needs of society. PANTONE 18-3838 Ultra Violet is a dramatically provocative and thoughtful purple, communicating originality, ingenuity, and visionary thinking to points us toward the future.  Often associated with counter-culture and times of turbulence, purple is a bold, complicated shade.

“The Pantone Color of the Year has come to mean so much more than ‘what’s trending’ in the world of design; it’s truly a reflection of what’s needed in our world today.”– Laurie Pressman, Vice President of the Pantone Color Institute.

Reflecting the chaos of world politics and the uncertainty around us, Ultra Violet is a stimulating mystical and creative shade that invites us to contemplate the mysteries of the universe. An optimistic colour, purple has long been associated with creative flair and individuality. Ultra Violet inspires a can-do attitude and gives us the energy to be ourselves. 


image courtesy of elledé

>< opinion

Whilst some colour trends continue to be popular e.g. rose gold and copper which are omni-present across home furnishings, fashion and electricals, we can expect to see dark, thought provoking purples and spiritual violets to make their mark too. If your brand wants to project a contemplative, optimistic and creative image then look no further.

For more violet colour inspiration, check out Shutterstock’s blog

recent articles